Now, more than ever, video is an essential tool for marketing your small business. From educational videos to product demonstration videos to promotional videos, there are many ways that video can be used to spread the word about your business and attract more customers.
But how should you go about incorporating video into your marketing strategy? The marketing experts here at Moxie weigh in.
Get to Know Your Target Audience
Before you start creating any type of content for your small business, including video, it's important to understand who your target audience is. Who are the people most likely to buy from you, and what do they want? Researching your target audience’s preferences will help you craft content that resonates with them and meets their needs.
Brainstorm Video Content
Once you know who your target audience is, it's time to decide what type of videos you will produce. Educational videos and product demonstrations are both effective ways of reaching potential customers, as well as providing valuable information that can help build trust between you and them. Promotional videos will also give potential customers an inside look at what makes your business unique, giving them the incentive to choose you over the competition.
Use Infographics to Complement
Videos don't have to be boring or static; they can be interactive, too. Incorporating infographics into your video content will make it stand out from other competitors' offerings and provide viewers with an engaging way of learning about your products or services. Infographics also make complex topics easier for viewers to understand since visuals are often easier for people to process than large blocks of text. You don’t even have to design infographics from scratch — use a tool with editable templates to create your infographic fast and easy.
Choose Platforms With the Most Reach
YouTube is the second-most visited website in the world behind Google, which owns YouTube. Publishing videos on YouTube gives them maximum exposure and helps improve their search engine ranking when people search for terms related to your business or products/services.
Publishing videos on Facebook can also give you targeted reach within a specific demographic so that only people who would be interested in buying from you see your videos.
Optimize for SEO
Once you've created and published your video content, make sure it's properly optimized for SEO (Search Engine Optimization). This involves adding relevant keywords in titles, descriptions, tags, etc., so that Google knows which searches are relevant for particular pieces of content. Make sure links within the description point back to relevant pages on your website so viewers can easily access additional information if needed. Take a look at Moxie’s SEO services to ensure it’s done right.
Make It Work With Other Content
Video isn't just meant for standalone pieces; it can be incorporated into written blog posts or articles, too. Adding short clips or GIFs at strategic points throughout a piece of content helps break up dense blocks of text without detracting from its overall message. This helps keep readers engaged while still providing valuable information about whatever topic is being discussed in the post/article itself. CornerstoneContent.com has more hacks that help make your content compelling.
Video is a must for any small business looking to reach new audiences and attract more customers. By researching their target audience, deciding what type of videos to create, incorporating infographics into their videos, publishing them on YouTube and Facebook, and optimizing them for SEO, businesses can supercharge their marketing efforts with video. With these strategies in place, businesses can use video as a powerful way of telling their story while showcasing what sets them apart from other companies.
Written by Elena Stewart